Personal Branding

Personal Image and Personal Brand

Posted by on Feb 25, 2015 in How You Look, News, Personal Branding | 0 comments

Package it. Wrap it in a bow. If  you were to present a gift inside an elegant blue box and another in a common brown box and asked the recipient to choose, which do you think it would be? Savvy marketers understand that you will perceive the value of the contents as more desirable if they present the product with the promise of packaging. That is the image or the promise of value of their product. Each of us have a personal image. Your image is not your personal brand, but it is an extension of it. Your image is a composite of your hairstyle, your clothing, your physical characteristics and...

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Be Who You Are

Posted by on Feb 20, 2015 in News, Personal Branding | 0 comments

“Always be a first rate version of yourself and not a second rate version of someone else.” ~Judy Garland If getting to know yourself was a simple as those quizzes on Facebook that tell you life-changing things like what word in the dictionary sums you up best, what colour your soul is and what kind of mind you have, the real- world hard work of getting to know yourself would seem less daunting and take a lot less time, introspection and energy. In defining and developing your personal brand, understanding your essence and what makes you tick is the first step toward creating a...

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The Message of You

Posted by on Jan 9, 2015 in News, Personal Branding | 0 comments

Everyone loves a story. Story is how we learn from one another and share our experiences. YOUR story is your brand and the message of you is the over-riding theme of your life. What are you all about? How do people feel when your name is mentioned? What are your gifts? How do you touch their lives? The foundation of your personal brand is authenticity and consistency. There is likely no story more powerful than your Eulogy. Imagine yours. What would others say about you when you are gone? Would your co-workers and clients have the same thing to say about you as your family and friends? Would...

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What is Branding?

Posted by on Jan 2, 2013 in Personal Branding | 1 comment

What is Branding?

The Wall Street Journal recently posted the top two must-have job skills in 2013 as Communication and Personal Branding. While communication is easily understood as the ability to articulate your point and create connections through communication, personal branding is a much more vague concept to many and the idea is relatively new. Decades ago people didn’t talk about personal branding. Brands were for companies.  The first mention of it was likely  in 1997 in an article  “The Brand called You” that Tom Peters wrote for Fast Company. He introduced the novel concept that...

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